And you don't even know it.
CheckMyTracking will check 50+ GA4 configuration parameters in 30 seconds and show you where your data is lying, being lost, or duplicated.
The cost of bad data
Duplicate transactions inflate revenue by 30–200%. A 2% bounce rate isn't a success — it's a sign of a double-fired tag. You're optimising something that doesn't exist.
Without Consent Mode v2, Google Ads loses 40–60% of conversion data, CPA rises, and algorithms train on incomplete samples. Every day without a fix is money wasted.
A tag silently stops working for 2 weeks — nobody notices. UTM parameters are missing, 80% of traffic shows as 'direct'. Analysts stare at beautiful dashboards with empty data.
What we check
Each category gives a score from 0 to 100 with specific recommendations
Data retention, timezone, currency, data streams, conversions, Google Signals
Anomalous frequencies, non-standard names, events without parameters, zero activity
Repeated pageviews, doubled events, duplicate sessions from double-fired tags
Spam referrers, self-referral, UTM errors, suspicious direct traffic
Bounce rate, (not set) in dimensions, sessions without device or country
Google Ads, BigQuery, Search Console — are they linked and configured correctly?
Duplicate transaction_ids, purchases without revenue, funnel: view_item → purchase
CMP (Cookiebot, OneTrust), Google Consent Mode v2, trackers without consent
Tags without triggers, paused tags, conflicts, GA4 parameters in events
Sharp drops or spikes in sessions and events, bounce rate changes
How it works
Secure, read-only authorisation. No manual data entry, no API keys — just click 'Sign in'.
Your properties load automatically. Optionally select a GTM container for an extended audit.
50+ checks, a 0–100 health score, and clear recommendations for every issue. Export to PDF.
Sample report
Every section receives a score from 0 to 100. Critical issues, warnings, and passes — all in one view.
Health Score
Sample data — your report will be based on your actual GA4 configuration
Frequently asked questions
Yes. We use Google's official OAuth 2.0 flow and request read-only access. We cannot modify, delete, or edit any data in your GA4. Authorisation happens directly through Google.
No. CheckMyTracking operates in strict read-only mode. We don't make any changes to your property configuration, events, or tags.
It's not required. GTM is an optional step — if you use it, the audit will also cover tags, triggers, and variables. Without GTM, the GA4 audit works fully.
Website owners, marketers, analysts, and agencies — anyone who wants to be sure that GA4 data is being collected correctly and completely.
Yes. Every report can be downloaded as PDF — perfect for sharing with clients, your team, or developers.
Yes. CheckMyTracking is completely free. No credit card, no subscription, no hidden fees.
Start right now
No extensions to install. No manual setup. Results in 30 seconds.
Tested on real GA4 properties · Read-only access requested