Tracking & Analytics Blog
Practical guides for marketers and developers who want accurate data.
Consent & GDPRFebruary 12, 20258 min read
GA4 Consent Mode v2: The Complete Setup Guide for 2025
Google made Consent Mode v2 mandatory for EU advertisers in March 2024. Here's what changed, what breaks without it, and exactly how to set it up in GTM.
GA4 SetupJanuary 28, 202510 min read
The GA4 Audit Checklist: 12 Issues That Are Costing You Conversions
Most GA4 setups have at least 3–5 critical errors. Here are the 12 most common issues we find — and how to fix each one.
Consent & GDPRJanuary 14, 20257 min read
GDPR Tracking Compliance: What Every Marketer Needs to Know in 2025
GDPR fines for tracking violations are increasing. Here's what's actually required, what regulators are checking, and how to stay compliant without killing your analytics.