Comparison
Check My Tracking vs GA4 Auditor
Both are GA4-focused audit tools. Here's what changes when you pay monthly instead of per-audit.
| Feature | Check My Tracking | GA4 Auditor |
|---|---|---|
| Pricing model | $29/mo (Solo) · $99/mo (Agency) — unlimited auditsWinner | $99/audit or $999/yr Agency |
| Annual cost for weekly auditing (Agency) | $984/yr annual ($82/mo × 12, unlimited runs, 25 properties)Winner | $999/yr but limited audit credits |
| Consent Mode v2 checks | 12 dedicated CMv2 validationsWinner | Basic consent checks |
| GTM container integration | GTM API — paused tags, unused variables, workspace diffWinner | Not included |
| Multi-property support | Up to 25 properties (Agency plan)Winner | Limited |
| Audit automation / scheduling | Score alert thresholds with notificationsWinner | Manual runs |
| AI executive summary | Agency plan — plain-English issue explanation + fix listWinner | Not included |
| PDF export | Solo + Agency | AvailableTie |
| Report sharing | Read-only share links, white-label PDFWinner | Standard PDF reports |
| Number of checks | 65+ across 10 categoriesWinner | 30–40 checks |
The honest take
Per-audit pricing makes sense if you audit rarely — maybe once a quarter when a client complains about data. But if you're doing this as part of a regular retainer or auditing multiple properties each month, per-audit costs compound fast. At $99 per run, three audits a month costs $297 — more than three times the Check My Tracking Agency plan.
Check My Tracking is built around the subscription model because good GA4 hygiene is ongoing, not one-and-done. Properties drift. Consent signals break after CMP updates. New GTM tags get added without testing. A monthly subscription with unlimited runs means you can check a property before every reporting call, not just when something looks wrong.
The other difference is depth: Check My Tracking includes 12 dedicated Consent Mode v2 validations and GTM API integration (paused tags, unused variables, workspace diffs) that GA4 Auditor doesn't cover. If Consent Mode v2 compliance is a client requirement — and since Google's March 2024 enforcement it increasingly is — that difference matters.
Common questions
Is Check My Tracking actually cheaper than GA4 Auditor?
It depends on frequency. If you audit once a year, GA4 Auditor's $999/yr Agency plan might be competitive. If you audit weekly or even monthly across multiple properties, Check My Tracking's unlimited-run subscription model is significantly more cost-effective. Run the math for your own usage — if you do more than 12 audits per year, CMT wins on price.
Does Check My Tracking have better Consent Mode v2 coverage?
Yes. Check My Tracking runs 12 dedicated Consent Mode v2 checks including signal initialization order, pre-consent cookie behavior (via Playwright browser inspection), consent update propagation, CMP integration, and cross-domain consent passing. This depth was built specifically because CMv2 became a Google enforcement requirement in March 2024.
What about GA4 Auditor's PDF reports — are they better?
GA4 Auditor has polished PDF output. Check My Tracking offers PDF export on Solo and Agency plans with white-label options on Agency. The Agency plan also adds an AI-generated executive summary in plain English — useful for handing off to non-technical clients or stakeholders.
See it for yourself — free
Connect your GA4 property with read-only Google OAuth and get a full audit report including 12 Consent Mode v2 checks.
Free · GDPR-aware · Read-only Google access